![]() Typography refers to how type is arranged in space to create legible, engaging designs. Texture describes how something looks like it would feel if someone were to touch it, and might mimic things like stone, brick, fabric, paper, or sand. White, negative, or intentionally blank areas help with readability, prevent overcrowding, and emphasize different design parts. The size of an aspect is often used to stress its importance: Designing with contrasting sizes creates a visual hierarchy or adds emphasis to specific parts of the design. Similar to color, shapes can elicit an emotional response. They can be abstract, geometrical, or organic and recognizable. Shapes are combinations of lines to create a two-dimensional defined area. ![]() Used in typography, lines, backgrounds, images, or shapes, designers also consider hue, saturation, and value when selecting colors. Lines connect two points in space and are used to divide space or bring the viewer’s eye to a specific part of the design.Ĭolor is an essential element of design as it can quickly evoke certain moods or emotions. It is crucial to set the right tone, provide balance and hierarchy, and evoke emotion. ElementsĮlements are the building blocks of graphic design.Įach category below is a basic unit that gives the design structure, form, and feeling. Graphic designers approach their work using a set of elements and principles that help ensure their designs make sense to the viewers and convey the message(s) they intend. When asking “what is graphic design?” it’s crucial to understand the elements that comprise it. So, graphic design is a way a company can connect to its customers or stakeholders to communicate the feeling, energy, or message of its brand, products, events, and projects. The design choices should align with this goal to produce a visually pleasing yet practical creation: graphic design is like art but guided by business objectives.įor instance, someone may design a music festival flyer to advertise the bands that will perform and give viewers a sense of what type of vibe they can expect to experience if attending.Īn upbeat, electronic music festival flyer will likely have very different text, color, image, and design choices than a folk music festival flyer. Graphic designs are often created with a specific goal in mind, usually relating to a company or business plan. From a company logo, event flyer, newspaper layout, business website, mobile app, or video game, graphic design encompasses many different media and sub-categories. Visuals in this context can take on many forms. That’s why graphic design is commonly categorized as a form of communication design. Graphic design is the practice of creating and using visual or textual content to communicate ideas to an audience or elicit a specific effect. What are the different types of graphic design?. ![]() To break things down a bit, we’ve created this extensive guide on what graphic design encompasses and how to define it. To achieve its end goals, graphic design uses essential underlying principles and elements, many of which are equally as important for other disciplines, such as UX design or photography. As technological advancements have developed, graphic design has grown from ancient pictographs to mass print publications, eye-catching advertisements, and intricate digital designs. Graphic design contains many categories, sub-categories, and mediums. So what is graphic design in 2024, and how do you categorize something with such broad origins? Others argue that the discipline started much earlier, around 35,000 BC when early cave drawings and hieroglyphs were believed to have been created. Some designers say graphic design began in the 11th century with the introduction of moveable-type printing that allowed humans to reproduce language or drawings on paper. It’s a profession, a field of study, an art form, and much more.
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